Cheaper is Not Always Better

I work for a large insurance firm in the northwest, in an office with over 500 other employees. Management recently decided to replace our existing phone system as the old system was no longer meeting our needs. I and my co-workers were under the impression that they were going to update the system, as in “make an improvement”, and that we would have late model phones with technological advancements galore. Boy, were we in for a surprise.

One day a few weeks ago, we all came in to find new phones on our desks. These were not the state-of-the-art communication devices we had in mind. Instead of the sleek, sophisticated, caller IDing, multi-line handling, LCD displaying wonders of the modern age we all dreamed of, there was a simple phone with a keypad on the receiver…not unlike what you might have had at home 15 years ago. In addition to the new phone, there was a sheet which explained in graphically painful detail exactly which series of buttons one would have to push in order to make this thing function properly. We had to now enter a digit to put someone on hold, enter a three digit code to transfer someone (one digit, dial tone, two digits) and enter a ridiculously long series of numbers to access our voicemail.

Needless to say, we were in shock. I knew it wouldn’t take long before the roars of complaining would drown out the usual office din. Sure enough, by lunchtime our office manager came in to tell everyone that we were simply going to “try it out for a while” and that the company had saved thousands by choosing this option. I and the other employees were fairly certain that we had already lost thousands in reduced productivity that morning alone. Oh, well…it’s their company, we just bring in the money for them.

For the next few days, we tried to get used to saying “hold, please, while I transfer you”, removing the receiver from our faces and trying not to curse as we made a lame-duck attempt at pressing keys, listening and pressing more keys. It was a nightmare. We were getting pretty fed up with it, but just assumed that this was what we would have to deal with. Then, out of the blue, we came in one day to find real phones with real features at our desks. No more looking at the receiver while we frantically tried to key in numbers fast enough not to drop the call. No more ten digit voicemail “pins”. No more of having no idea who was calling or where the call came from. Ahhhh, relief at last.

Later the same day, we heard a rumor circulating around the office that the VP of operations had returned from a two week trip to New York. His words, upon seeing one of the phones management had originally purchased on his desk were, “get rid of them”. All it took were those four words from a higher-up to set things right. Unbelievable.

10 Digital Products to Create For Your Customers

Digital merchandise are the perfect manner to create a brand new product a good way to boost sales. You create it once and might sell it time and again. There isn’t any ready around for your patron to get hold of it as they are able to download it instantly after purchase.

There are a number of popular digital merchandise you could promote on-line at once from your web site, or from a 3rd party consisting of Amazon. Here are 10 virtual product thoughts.

1. EBooks

EBooks are simple to produce and promote. You can promote eBooks at once from your WordPress website using a plugin like WooCommerce, or you can also leverage the advertising electricity of Amazon with the aid of importing your eBook to their Kindle program. It will convert your phrase processing document right into a virtual report that may be study on any device with the help of their free apps.

2. PDFs of Useful Content

These days, you may sell a wide variety of gadgets as PDFs, which include checklists, cheat sheets, “Fill inside the blanks” planners, menu plans and so forth.If you observed your target market wishes this type of content, you could have the ideal market to your PDFs.

3. Photos and Graphics

If you’re exact at generating snap shots, promote your content on stock picture sites.

Four. Videos

How-to motion pictures are developing in reputation. At least 75% of all YouTube lookups at the moment are linked to human beings trying to learn a new talent.

Five. Multimedia Course

These can consist of all of the above factors. The extra kinds of media you operate, the higher the price you can rate. You may additionally must outsource some of this work to create an outstanding package deal.

6. Membership Website

You can without problems set up a club website the use of software like WordPress and a club website online software program plugin like S2 Membership. Manage your payments the use of a processor that could cope with continuing payments inclusive of PayPal.

7. Webinars

Webinars are an awesome manner to have interaction with your audience. A webinar is really a live internet-based totally video or audio seminar that links the host of the webinar to a target market. Once recorded, you immediately have an informative product that you could promote.

Eight. Swipe files

These are words and terms which includes income letters, emails and other enterprise and advertising communications your audience can buy and then adapt to use for their own commercial enterprise.

9. WordPress Assets

WordPress is the maximum famous website building software on-line. It offers countless numbers of subject matters (which manipulate the arrival of a domain) and plugins (small applications that upload to the functions to the website). If you’re true at design or development, these can be exceptional virtual product to sell.

10. Data and Apps

Research particular niches, key phrases and advertising tendencies and promote the effects to busy commercial enterprise owners. IOS apps are greater aggressive, however there’s more need for Android apps.